In December 2019, YBIMC worked with Victorinox to create and host the second annual holiday influencer event at Santaguida Fine Foods in Toronto. Attendees, selected for their alignment with the brand’s focus on modern, urban lifestyle, enjoyed a lively evening of dinner and discovering last-minute gift ideas from a curated Victorinox collection.
In an open-concept kitchen and dining space, guests were able to witness the brand in action, as skilled chefs prepared and served the meal using Victorinox cutlery. In addition to interacting with brand representatives, attendees were able to take advantage of an on-site engraving station, allowing them to personalize select Victorinox products from the brand’s Cutlery and Travel Gear collections.
Collectively, the influencers engaged their audiences through unique, personalized content, while driving awareness of Victorinox through key messaging and by promoting last-minute holiday gifting ideas.
