Pharrell Williams at the Piece by Piece International Premiere Party hosted by Audi Canada and World Class Canada at Patria during the 2024 Toronto International Film Festival on Tuesday, September 10, 2024.
With Hollywood’s biggest names returning to the city, 2024 was already shaping up to be an exciting year at the Toronto International Film Festival. For YBIMC, it marked a momentous festival, with the agency celebrating its 15th anniversary and long-term history of hosting events for cinematic premieres.
Event design began with narrative; venue design, décor, lighting direction, and partner selection were carefully curated to reflect the emotional register of each film. Behind the scenes, disciplined event management held the week together and the team's years of experience translated into seamless coordination of multiple productions unfolding at the same time.
Through partnership marketing efforts and expert collaborators, YBIMC helped create access to media impressions in record numbers by creating branded presence at the premieres of The Last Showgirl, We Live in Time, Eden and The Assessment through media backdrops and stylized event décor.
To help celebrate the premieres of The Fire Inside, Conclave, and Piece by Piece – all among the most anticipated films of the festival that went on to receive critical acclaim – YBIMC conceived, produced, and managed all details related to the exceptional events that would host studio executives, talent, filmmakers, and exclusive guests.
The YBIMC digital team was proud to hit a TIFF red carpet gala presentation representing Amazon MGM Studios and Warner Bros. Canada for the World Premiere of The Fire Inside, interviewing the film's leading talent for exclusive owned digital content.
We are very grateful for our long-time partners Audi Canada, as well as to our friends at Amazon MGM Studios, Focus Features, and World Class Canada, for making these opportunities possible. We would also like to recognize our partners at INK Entertainment Group and Liberty Group, whose venues and hospitality provided the perfect settings for the celebrations.
Looking back, the 2024 festival turned out to be among the best yet. All these years in, it truly never gets old. The thrill is always there, and we consider it an honour to be assigned to some of the city and country’s most iconic events. We are grateful that we continue to be recognized for our expertise in sponsorship marketing and brand experience, and we are already looking ahead to many more years of cinematic experiences.
