In 2009, Kris Menon founded Your Brand Integrated Marketing Communications Inc. (YBIMC) to unify the traditionally siloed disciplines of marketing, spanning event marketing, experiential activations, public relations, creative services, advertising, and digital communications.

As the company evolved alongside a rapidly changing industry, YBIMC became known for its expertise in experiential marketing and owned and earned communications. Today, as the world becomes increasingly artificial, we are intentionally returning to human-to-human marketing, helping brands bring their stories, milestones, and launches to life through meaningful, real-world engagement with stakeholders and consumers.

As we approach our 20th anniversary, we are reaffirming our commitment to experiential marketing and the creative communications needed to connect with real people. While our capabilities and operations will continue to grow, our core focus remains unchanged: powerful storytelling and unlocking the full potential of every brand.

YBIMC and YBXMi represent our two expressions - both rooted in immersive, tactile storytelling. Whether through live activations or through direct engagement via owned channels and third-party earned endorsements, we connect brands with their audiences in ways that resonate.