Nico Santos, Ken Jeong and Awkwafina touch down in Toronto to celebrate the release of “Crazy Rich Asians” on July 30, 2018 in Toronto, Canada. (Photo by Sonia Recchia/Getty Images for Warner Bros. Canada)

To celebrate the Canadian release of Crazy Rich Asians, YBIMC joined stars Ken Jeong, Awkwafina, and Nico Santos as they toured key spots throughout Toronto. The trio visited several of Canada’s biggest morning shows and surprised the UBER Eats and Google offices before heading to Smoke’s Poutinerie to make the World’s Richest Poutine! YBIMC was on-hand every step of the way, capturing engaging content and sharing it in real-time across social media to generate buzz and conversation around #CrazyRichCanada.
The stars then walked the red carpet at the film’s Canadian screening at TIFF Bell Lightbox before heading to an exclusive Crazy Rich Reception, attended by tastemakers and influencers alike, at The Maverick Social Club. All staged by YBIMC.

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