YBIMC and Victorinox recognized the value of in-person brand experiences, and so in 2021, safely returned to live meetings with the annual comprehensive press campaign for media and influencers. Victorinox Media Day 2021 was held on September 22 in a stunning three-story Toronto townhouse large enough to accommodate multi-product displays and vignettes that showcased the wide array of Victorinox collections.
To allow for proper social distancing and sanitization between groups, media were divided into separate appointment slots throughout the day, allowing them to experience the products and discover brand messaging in an immersive environment.
