From June 4–10, 2018, Canada welcomed the return of the week-long international charity initiative, Negroni Week. Bars and restaurants from across Canada came together over the classic Negroni cocktail – an iconic mix of Campari, gin and sweet red vermouth – to raise money and awareness for great causes. In Toronto, Campari took over Ossington hotspot, Superpoint Pizza, for a week of official Negroni Week activities. While the beautifully made Negroni was the star of the menu, patrons could also purchase limited edition Campari art prints, t-shirts and branded bar tools with portions of proceeds from each item sold being raised for charitable causes.
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