Man holding can of Innis & Gunn Lager beer, on-image text reads: "The UK’s most recommended beer is recommending you."
A huge warm welcome to our friends at Innis & Gunn, who YBIMC is proud to be working with once again.
Consumers recently voted Innis & Gunn the most recommended beer brand in the UK. As a gesture of appreciation, the disruptive Scottish brand decided to recommend their fans right back across markets including their largest outside of the UK, Canada, where it is the number one imported craft beer in the country. YBIMC is bringing the ‘Recommending Our Recommenders’ campaign to life across key markets in Canada in September and October 2020 through traditional and social media, and experiential efforts.
This unique campaign consists of digital media advertising, personalized packaging, photography activations, wild postings and more.

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