YBIMC was engaged to increase awareness and trial of Innis & Gunn Lager beer and capture new Lager fans who’ve yet to realize they’re Lager fans.
![Digital ad showing close-up shot of condensation on a glass of beer. Text reads: "Tastes as good as it looks. If you know, you know."](https://cdn.myportfolio.com/a11ba695-30a0-4838-8a7a-7c2a426ef3ad/c43ef100-683b-4427-b026-16e9e3f2152e_rw_1920.jpg?h=51618d1ef23a5ff654fe2c88c4e73244)
To help Innis & Gunn reach their goal, YBIMC planned and executed an online media campaign, developing curiosity-sparking creative that was featured across Facebook, Instagram, web search and strategically targeted website ad placements. YBIMC also executed an influencer campaign with like-minded beer drinkers who promoted the Lager campaign and contest on their social channels.