YBIMC was engaged to increase awareness and trial of Innis & Gunn Lager beer and capture new Lager fans who’ve yet to realize they’re Lager fans.
To help Innis & Gunn reach their goal, YBIMC planned and executed an online media campaign, developing curiosity-sparking creative that was featured across Facebook, Instagram, web search and strategically targeted website ad placements. YBIMC also executed an influencer campaign with like-minded beer drinkers who promoted the Lager campaign and contest on their social channels.
