To mark the anticipated release of Stranger Things Season 5, YBIMC partnered with Netflix to build an immersive experience for content creators that amplified the cultural phenomenon the show has become. Located within the Distillery District’s popular Winter Village, the Spirit of York was transformed, bringing Hawkins and the Upside Down to Toronto.
Every touchpoint was considered, from décor to food & beverage, to gifting and customization stations, to large print and small collateral, and incredible immersive 3D builds, allowing guests to navigate between the dimensional worlds of the show.
YBIMC worked with trusted partners in the worlds of print, custom fabrication, 3D display, AV, and scenic art to bring the vision to life and create an unforgettable evening for guests that truly embraced '80s nostalgia and brought out their inner-Demogorgon.
