Man takes a photo of the #WheresGeorgieTO activation in Toronto.
The Brief
For the upcoming release of the highly-anticipated IT movie on September 8, Warner Bros. Canada wanted an activation that had impact; something that would be talked about and had a strong viral pick-up on social channels.
Commuters pass by the #WheresGeorgieTO activation in Toronto.

Commuters pass by the #WheresGeorgieTO activation in Toronto.

The Solution
YOUR BRAND, in partnership with Warner Bros. Canada and Rooftop Agency, created a street and social activation that was trending #2 on Twitter and was picked up by major media outlets across Canada. 40 Georgie mannequins were dropped around downtown Toronto to create a buzz and give people a little scare on their way to work in the morning. You’ll float too!
Gallery
Coverage Highlights
Mysterious mannequins holding balloons appear in Toronto
Mysterious mannequins holding balloons appear in Toronto
Terrifying mannequins spotted in downtown Toronto
Terrifying mannequins spotted in downtown Toronto
Spotted! Warner Bros. Canada creeps out commuters
Spotted! Warner Bros. Canada creeps out commuters

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