The Brief
For the upcoming release of the highly-anticipated IT movie on September 8, Warner Bros. Canada wanted an activation that had impact; something that would be talked about and had a strong viral pick-up on social channels.
Commuters pass by the #WheresGeorgieTO activation in Toronto.
The Solution
YBIMC, in partnership with Warner Bros. Canada and Rooftop Agency, created a street and social activation that was trending #2 on Twitter and was picked up by major media outlets across Canada. 40 Georgie mannequins were dropped around downtown Toronto to create a buzz and give people a little scare on their way to work in the morning. You’ll float too!
Gallery
Coverage Highlights
Mysterious mannequins holding balloons appear in Toronto
Terrifying mannequins spotted in downtown Toronto
