Following the successful 2018 summer sampling program, Two Oceans Wines asked YBIMC to develop and implement a tactical campaign aimed at recruitment, trial, and drive-to-retail for summer 2019.
On Thursday afternoons throughout the summer, consumers sampled Two Oceans at Toronto’s Union Station sampling kiosk. These events were supported online through geo-targeted social advertising and Facebook Offers, which drove kiosk visits and offered incentives (vouchers for a free bottle of wine), and onsite by energetic and informative brand ambassadors.
In August, Two Oceans partnered with Boots & Hearts Music Festival, Canada’s largest country music festival, as the event’s official wine sponsor. YBIMC created and executed the Two Oceans Wines Chill Lounge, where festival attendees enjoyed a welcomed respite from the hot summer sun. In a cheery space under a light mist reminiscent of the cool ocean breeze found at the southern tip of Africa, visitors were greeted by Two Oceans’ brand ambassadors who poured samples, distributed branded swag, encouraged contest entries and shared product knowledge.
Through fresh, summery imagery and lighthearted messaging, YOUR BRAND never lost sight of the goal of showcasing Two Oceans as a great wine for everyday entertaining.