Does anything say Valentine's Day more than falling in love again and again? To celebrate the release of Emerald Fennell's "Wuthering Heights", YBIMC produced an evening full of intoxicating details and opportunities to long for the anticipated film, starring Margot Robbie and Jacob Elordi.
On behalf of Warner Bros. Canada, YBIMC invited a select group of creators and their guests into Toronto's Animl Steakhouse, an intimate space fit for the occasion, fashioned with deep red tones, lace textures, cinematic artwork, and alluring photo moments.
To share the experience to a broader digital audience, the team storyboarded, produced, and published dynamic social content that captured the energy of the night—and the spirit of yearning.
Personalized touchpoints, including live glass and coaster engraving, invited guests to linger within the world of the film. A custom food and beverage program extended the narrative, drawing from the film’s tonal palette. Outside, guests were able to get up close and personal with the "Wuthering Heights" Steamy Stagecoach, which had earlier rolled through the streets of Toronto.
In the evening's final chapter, guests were guided via chartered transport to an exclusive advance screening, where they would be among the first in Canada to see the film.
