Master Distiller Eddie Russell and Creative Director Matthew McConaughey celebrate the arrival of Wild Turkey Longbranch in Canada.
To celebrate the Canadian launch of Wild Turkey Longbranch in September 2018, Canadian media and trade joined Master Distiller Eddie Russell and Creative Director Matthew McConaughey for an intimate gathering at Weslodge Bar and Grill. Exclusive interview access was granted to The Globe and Mail, which resulted in a full-page editorial feature and interview with Mr. McConaughey.
YBIMC was responsible for the brand’s launch event concept, design and execution. In addition, YBIMC coordinated media relations outreach for press coverage.
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