At YBIMC, we believe in the power of storytelling and the unbounded potential of brands. We are also well aware that this has been a particularly fraught year for everyone on earth. So this year, instead of trinkets, gifts and parties, we are telling the stories of some of our friends who do incredible work to make our world better.
In so doing, we are celebrating the unbounded potential of the human spirit. We have proudly donated to the following charities – and hope, if you are able to, you might consider doing the same. We wish you a joyous, peaceful and safe holiday season – and a healthier new year for everyone on the planet.
Kris Menon & The YBIMC Team
Journalists for Human Rights
Journalists for Human Rights works around the world to train and engage local journalists, media outlets, civil society organizations and other relevant stakeholders to strengthen and improve human rights coverage in local contexts.
Canadian Picture Pioneers
Canadian Picture Pioneers has been helping movie theatre exhibitor and distributor employees across Canada for 80 years – with its main goal to serve as the industry’s community support network, dedicated to the support and well-being of industry members across Canada.
Giants of Africa
Founder Masai Ujiri’s mission is to use basketball as a means to educate and enrich the lives of African youth – with a focus on providing quality facilities, gear and coaches to grow the game of basketball within Africa. Emphasizing hard work, accountability and positivity, Giants of Africa supports underprivileged African children and youth – urging them to Dream Big.
The Toronto Star Santa Claus Fund
Since 1906, The Toronto Star Santa Claus Fund has provided underprivileged children under the age of 12 with a gift to open during the winter holiday season, consisting of gender-neutral, age-appropriate items, such as toys, clothing (shirts, hats, mittens, socks), food, and dental hygiene products.