Nordés Atlantic Galician Gin launched in Ontario in April 2019. Tasked with introducing Nordés Gin to media, trade and influencers, YBIMC executed a sensory workshop and tasting at Madrina Bar y Tapas in The Distillery Historic District. Toronto-based lifestyle media and influencers were among the first Canadians to sample Nordés Gin, a spirit named after the north-easterly wind that signals the arrival of good weather in northern Spain’s Galicia region.
The interactive experience was designed to heighten the senses while showcasing the white Galician Albariño grape-based spirit’s origins and unique botanical properties. The program resulted in strong earned coverage across Ontario through traditional and social media platforms.