Nordés Atlantic Galician Gin

Introducing a Gin Named After the Wind

Nordés Atlantic Galician Gin launched in Ontario in April 2019.

Nordés Atlantic Galician Gin launched in Ontario in April 2019. Tasked with introducing Nordés Gin to media, trade and influencers, YBIMC executed a sensory workshop and tasting at Madrina Bar y Tapas in The Distillery Historic District. Toronto-based lifestyle media and influencers were among the first Canadians to sample Nordés Gin, a spirit named after the north-easterly wind that signals the arrival of good weather in northern Spain’s Galicia region.

The interactive experience was designed to heighten the senses while showcasing the white Galician Albariño grape-based spirit’s origins and unique botanical properties. The program resulted in strong earned coverage across Ontario through traditional and social media platforms.