As live screenings and red carpets returned in 2021, Audi Canada continued its longstanding support of film during Canada’s largest film festival, sponsoring and hosting private pre-screening and post-screening events for Dune and The Eyes of Tammy Faye.
YBIMC once again worked with Audi Canada to create a post-screening event at Patria in Toronto to welcome Dune Director Denis Villeneuve back to Canada. For both events, YBIMC also managed talent arrivals and photography on Audi-branded red carpets, including at the pre-screening event for The Eyes of Tammy Faye, which included star Jessica Chastain.
Further to these efforts, YBIMC developed a comprehensive list of Canada’s top lifestyle and entertainment-focused outlets, garnering significant media pick-up and photo distribution.