Guests discover Victorinox products at an exclusive holiday dinner.
To introduce the Victorinox brand and its various product lines to a new audience of 20 lifestyle media and influencers, YBIMC worked with Victorinox – creators of the Swiss Army Knife – to host an intimate holiday dinner at Toronto’s Santaguida Fine Foods where the evening’s meal was prepared and served with Victorinox Cutlery.
In the spirit of their brand promise of everyday preparedness, Victorinox helped guests jumpstart their holiday gifting by letting them take home their choice of items from the Swiss Army Knife and Travel Gear product lines. Gifts were wrapped in custom paper that featured the guests’ best selfies.
In all, the experience generated over 50 branded stories and strong organic reach through guests’ social channels – plus led to discussions for future editorial features in lifestyle magazines.
