![The table is set to host Grand Marnier’s Master Blender, Patrick Raguenaud, at the celebration of a truly grand liqueur.](https://cdn.myportfolio.com/a11ba695-30a0-4838-8a7a-7c2a426ef3ad/81628751-b441-4df2-a25d-c64905c24d82_rw_1920.jpg?h=875ed6671d2493cd0c3c079c4be13418)
The table is set to host Grand Marnier’s Master Blender, Patrick Raguenaud, at the celebration of a truly grand liqueur.
Through media relations and custom activations, YBIMC supported Grand Marnier’s efforts to increase awareness and interest, presenting the brand as a premium modern luxury spirit with an eccentric twist. Strategically aligned with the global ’We Live Grand’ campaign and a luxury narrative focused on brand heritage, the team drew upon modern mixology and brand authenticity to create an engaging story for media across Canada.
YBIMC conceptualized and executed two high-end intimate dinner events held at the Ritz-Carlton hotels in Toronto and Montreal, highlighting a namesake connection of shared heritage for two iconic brands: Grand Marnier and Ritz-Carlton. Hosted by Patrick Raguenaud, Grand Marnier’s Master Blender, the events featured lavish menus inspired by a 100+ year-old menu from the Ritz Paris, the full range of Grand Marnier expressions, and expertly paired cocktails.
Guests included lifestyle/luxury media and influencers, the Consul General of France, and VIPs from the Ritz-Carlton and Gruppo Campari. All were treated to a fully-branded experience, created entirely by YBIMC.
![Printed event collateral](https://cdn.myportfolio.com/a11ba695-30a0-4838-8a7a-7c2a426ef3ad/ef86a6ee-c374-4703-a27f-2cbc59fb12f7_rw_1920.jpg?h=cd560f50da45f3721024ca3a40a5ff8b)
Bilingual creative materials were executed by YBIMC, and featured custom wax seals and the iconic twisted red ribbon to anchor the experience in the brand. Departing guests received a personalized bottle of Grand Marnier and a video brochure as a take-home gift, ensuring the brand experience continued long after the event came to a close.
![](https://cdn.myportfolio.com/a11ba695-30a0-4838-8a7a-7c2a426ef3ad/e2f49779-2c50-43fe-8c04-31809af1c380_rw_1920.jpg?h=f848d194238711afbf20be3f8d69f7a5)
![](https://cdn.myportfolio.com/a11ba695-30a0-4838-8a7a-7c2a426ef3ad/fa02aa21-fd2e-472b-978d-d3a5fdb1d075_rw_1920.jpg?h=a2b102dc34b08873b2829cb04e10c00b)
![](https://cdn.myportfolio.com/a11ba695-30a0-4838-8a7a-7c2a426ef3ad/db9d5a5d-947b-4f35-b32d-0228e867d7e8_rw_1920.jpg?h=35d7d658151f36a5b1a3849efde93f40)
![](https://cdn.myportfolio.com/a11ba695-30a0-4838-8a7a-7c2a426ef3ad/704df7d2-9fa2-4f64-8f18-1c70c8fe23bb_rw_1920.jpg?h=56e41784ba65a3dc39549403e6750b9b)
![](https://cdn.myportfolio.com/a11ba695-30a0-4838-8a7a-7c2a426ef3ad/518a116c-c786-4f14-b5d8-ad7bfac72a47_rw_1920.jpg?h=8af73bfae565bc280495ec3c46ec4476)
In all, the experiences garnered over 1.4 million social media impressions, along with nearly 4 million impressions from earned media coverage of the brand’s heritage and Grand Marnier Cuvée expressions. More than just dinners, the events were grand celebrations of a truly grand liqueur.
Coverage Highlights
![Grand Marnier Taste of Heaven at the Ritz](https://cdn.myportfolio.com/a11ba695-30a0-4838-8a7a-7c2a426ef3ad/761342e0-45b3-43fd-ad82-73f37b985ab8_rw_1200.png?h=840128241bd759820955b71b95c015f2)
Grand Marnier Taste of Heaven at the Ritz
![Grand Marnier: The Luxury of the Orange!](https://cdn.myportfolio.com/a11ba695-30a0-4838-8a7a-7c2a426ef3ad/4a2204b2-652b-4128-814c-c888dab7018c_rw_1200.png?h=c254b3b4dcf54bba63220f91ce377362)
Grand Marnier: The Luxury of the Orange!
![We Live Grand – The Ultimate Dinner with Grand Marnier](https://cdn.myportfolio.com/a11ba695-30a0-4838-8a7a-7c2a426ef3ad/be8b7fe9-a2b7-4bcb-9427-5c4388bc17af_rw_1200.png?h=72cc6a5f5b735b61e6e1ccfe242cb8ed)
We Live Grand – The Ultimate Dinner with Grand Marnier
![A Spirited Conversation with Patrick Raguenaud](https://cdn.myportfolio.com/a11ba695-30a0-4838-8a7a-7c2a426ef3ad/94a0a60b-a411-461e-8da1-64f4c784a591_rw_1200.png?h=5728a2303083ae2796860c798a33bf36)
A Spirited Conversation with Patrick Raguenaud
![Lift Your Spirits with the Best of 2018](https://cdn.myportfolio.com/a11ba695-30a0-4838-8a7a-7c2a426ef3ad/d9978b9d-8ef0-4b80-b3fe-9db53eccd1b8_rw_1200.png?h=b2cc97bf115beb6ada5988d498248a20)