In September 2021, WB Games approached YBIMC to support Canadian launch efforts for its tentpole video game release, Back 4 Blood. Our mission was to curate influencer partnerships, strategize social content rollout, and help manage the production of a livestream event featuring our roster of four high-profile Canadians, including professional basketball player Chris Boucher and professional esports player WARDELL. The team of ’Cleaners’ came together to deliver an engaging demonstration of the multiplayer first-person shooter, sharing pre and post-event messaging in support of the title, and slaying some Ridden to help save the day.
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