Kate Beckinsale and Brian Cox attend “Prisoner’s Daughter” post-premiere party co-hosted by Audi Canada at CLIO during the Toronto International Film Festival. (Sam Santos/George Pimentel Photography for Audi Canada)
In 2021, the return of red carpet events, including at the Toronto International Film Festival, marked an important first step in safely restoring collective celebrations as we once knew them. In 2022, that step was met with a self-assured leap, as the stars of some of the most anticipated upcoming films descended upon Toronto.
Sir Ben Kingsley attends the “Dalíland” reception hosted by Audi Canada at LOUIX LOUIS on Sunday, September 11, 2022 during the Toronto International Film Festival. (Ernesto Di Stefano/George Pimentel Photography for Audi Canada)
Viola Davis attends “The Woman King” World Premiere Party hosted by Audi Canada and Diageo World Class Canada at Arcane during the Toronto International Film Festival. (Sam Santos/George Pimentel Photography for Audi Canada)
Spearheaded by Audi Canada’s long-standing commitment to innovation and the arts, YBIMC created a week’s worth of elevated experiences, amplifying the city-wide celebration of film beyond the big screen. From branded step & repeats to full event planning, the team put their years of experience to work at private receptions, pre-screening and post-screening events for Butcher’s Crossing, The Woman King, Dalíland, The Son, Women Talking, and Prisoner’s Daughter.
John Boyega attends “The Woman King” World Premiere Party co-hosted by Audi Canada at Arcane during the Toronto International Film Festival. (Sam Santos/George Pimentel Photography for Audi Canada)
Director Mary Harron attends the “Dalíland” reception hosted by Audi Canada at LOUIX LOUIS on Sunday, September 11, 2022 during the Toronto International Film Festival. (Ernesto Di Stefano/George Pimentel Photography for Audi Canada)
Nicolas Cage attends “Butcher’s Crossing” pre-premiere party co-hosted by Audi Canada at Lapinou during the Toronto International Film Festival. (Sam Santos/George Pimentel Photography for Audi Canada)
Hugh Jackman attends “The Son” pre-premiere party co-hosted by Audi Canada at RBC House during the Toronto International Film Festival. (Sam Santos/George Pimentel Photography for Audi Canada)
Xander Berkeley attends “Butcher’s Crossing” pre-premiere party co-hosted by Audi Canada at Lapinou during the Toronto International Film Festival. (Sam Santos/George Pimentel Photography for Audi Canada)
Eric McCormack attends the Artists for Peace and Justice (APJ) Festival Gala proudly supported by Audi Canada on Saturday, September 10, 2022 during the Toronto International Film Festival. (Ryan Emberley Photography)
In addition to the Audi Canada red carpet photo distribution and coverage garnered at these events, YBIMC also invited non-alcoholic clients Ceder’s and Better Rhodes into these exclusive opportunities, introducing them to a high-profile, engaged audience. This integration was highlighted by a dedicated non-alcoholic sampling bar within NKPR’s famed IT House, an invite-only lounge and brand activation hotspot with celebrity attendees.
Premium non-alcoholic beverages are served at NKPR’s IT House during the Toronto International Film Festival.
Guests enjoy premium non-alcoholic beverages from Ceder’s and Wander + Found at NKPR’s IT House during the Toronto International Film Festival.
Special thanks go to Natasha Koifman and the NKPR team, Artists for Peace and Justice, and the entire YBIMC team that navigated the late nights with preparedness, professionalism, and a warm smile (hidden beneath a fake moustache).
Wander + Found non-alcoholic at the “Dalíland” reception hosted by Audi Canada at LOUIX LOUIS on Sunday, September 11, 2022 during the Toronto International Film Festival. (Ernesto Di Stefano/George Pimentel Photography for Audi Canada)
