In 2021, the return of red carpet events, including at the Toronto International Film Festival, marked an important first step in safely restoring collective celebrations as we once knew them. In 2022, that step was met with a self-assured leap, as the stars of some of the most anticipated upcoming films descended upon Toronto.
Spearheaded by Audi Canada’s long-standing commitment to innovation and the arts, YBIMC created a week’s worth of elevated experiences, amplifying the city-wide celebration of film beyond the big screen. From branded step & repeats to full event planning, the team put their years of experience to work at private receptions, pre-screening and post-screening events for Butcher’s Crossing, The Woman King, Dalíland, The Son, Women Talking, and Prisoner’s Daughter.
In addition to the Audi Canada red carpet photo distribution and coverage garnered at these events, YBIMC also invited non-alcoholic clients Ceder’s and Better Rhodes into these exclusive opportunities, introducing them to a high-profile, engaged audience. This integration was highlighted by a dedicated non-alcoholic sampling bar within NKPR’s famed IT House, an invite-only lounge and brand activation hotspot with celebrity attendees.
Special thanks go to Natasha Koifman and the NKPR team, Artists for Peace and Justice, and the entire YBIMC team that navigated the late nights with preparedness, professionalism, and a warm smile (hidden beneath a fake moustache).