Michael H. Weber, Paul Scheer, James Franco, Tommy Wiseau, Greg Sestero and Scott Neustadter attend Pre-Screening Event For "The Disaster Artist" Hosted By Audi Canada During The Toronto International Film Festival at UG3 Live on September 11, 2017 in Toronto, Canada. (Photo by Sonia Recchia/WireImage)
The Brief
Audi Canada wanted a turnkey program that celebrated their long-standing support of the arts and garnered media exposure for their sponsorship efforts.
The Solution
YBIMC, in partnership with Audi Canada, hosted a series of pre-screening and post-screening parties during Canada’s largest film festival. Audi-branded red carpets were constructed to capture key celebrities including George Clooney, Halle Berry, Christian Bale and James Franco (among others!). Audi also sponsored the annual Artists for Peace and Justice gala with Paul Haggis, Cuba Gooding Jr. and Ben Stiller. Branded photos were then shared with media and picked up by major media outlets across Canada and the United States.
George Clooney arrives at the post-screening event for “Suburbicon” co-hosted by Audi Canada during the Toronto International Film Festival at Patria on September 9, 2017 in Toronto, Canada. (Photo by George Pimentel Photography)
Halle Berry attends the pre-screening event for "Kings" hosted by Audi Canada during the Toronto International Film Festival at Bisha Hotel & Residences on September 13, 2017 in Toronto, Canada. (Photo by Sonia Recchia/WireImage)
Alison Brie and Dave Franco attend Pre-Screening Event For "The Disaster Artist" Hosted By Audi Canada During The Toronto International Film Festival at UG3 Live on September 11, 2017 in Toronto, Canada. (Photo by Sonia Recchia/WireImage)
Actor Christian Bale and wife Sibi Blazic attend Pre-Screening Event For "Hostiles" Hosted by Audi Canada During The Toronto International Film Festival at Bisha Hotel & Residences on September 10, 2017 in Toronto, Canada. (Photo by Sonia Recchia/WireImage)
Julianne Moore arrives at the post-screening event for “Suburbicon” co-hosted by Audi Canada during the Toronto International Film Festival at Patria on September 9, 2017 in Toronto, Canada. (Photo by George Pimentel Photography)
Rosamund Pike attends Pre-Screening Event For "Hostiles" Hosted by Audi Canada During The Toronto International Film Festival at Bisha Hotel & Residences on September 10, 2017 in Toronto, Canada. (Photo by Sonia Recchia/WireImage)
Coverage Highlights
TIFF 2017: All of the best red carpet looks
Spotted At TIFF 2017
‘The Disaster Artist’ Is the Best Movie at TIFF 2017
