Audi Canada wanted a turnkey program that celebrated their long-standing support of the arts and garnered media exposure for their sponsorship efforts.
YBIMC, in partnership with Audi Canada, hosted a series of pre-screening and post-screening parties during Canada’s largest film festival. Audi-branded red carpets were constructed to capture key celebrities including George Clooney, Halle Berry, Christian Bale and James Franco (among others!). Audi also sponsored the annual Artists for Peace and Justice gala with Paul Haggis, Cuba Gooding Jr. and Ben Stiller. Branded photos were then shared with media and picked up by major media outlets across Canada and the United States.