To celebrate the release of Oscar-nominated visionary filmmaker Baz Luhrmann’s musical epic, ELVIS, YBIMC was tasked with creating a one-of-kind media backdrop inspired by the acclaimed director’s latest work. To bring the vision to life, hosting Luhrmann and stars Austin Butler and Olivia DeJonge in Toronto, YBIMC tapped into its experience and penchant for working with Canada’s foremost suppliers in the spaces of printing, lighting and staging design. The finished product included a stunning red carpet media backdrop with more than 150 light bulbs, themed to a carnival scene spectacle in the film; a 13-foot high film-branded backdrop; and a carpet that ran a whopping 100 feet throughout the TIFF Bell Lightbox lobby—the largest to ever appear in their venue.
The team at YBIMC would be thrilled to hear from you if you’re looking for help in making the right decisions in the spaces of brand expressions ranging from client entertaining at intimate venues to consumer experiences on the expo floor.
