About YBIMC
YBIMC is an award-winning integrated marketing and communications agency. At our core, we’re storytellers and we believe that a modern marketing and communications strategy is multi-disciplinary, built around data, and supported by expert context. Our mission is to explore the unbounded potential of brands, across platforms, tactics, and disciplines. We craft narratives, design experiences, start conversations, analyze reactions, and continually optimize to deliver results for world-class brands.
About Your Role
As a Public Relations Coordinator at YBIMC, you’ll have the opportunity to help shape and execute communications strategy for world-class brands. You will work on public relations and experiential marketing, showcasing your capabilities with project management, media monitoring, and reporting, as well as building strong relationships among journalists and influential voices to heighten reach and relevance through earned media.
As a Public Relations Coordinator at YBIMC, you are accountable for:
•Helping develop press releases, as well as internal and external communication documents on behalf of clients, including but not limited to public announcements, press briefings and interview prep.
•Conducting daily media monitoring for clients and competitors, developing media clippings, and sharing insights and reports with the team.
•Staying up to date on media research tools, metrics, and being well versed about the North American media landscape.
•Supporting with experiential campaigns, building workbacks and run of shows. Managing vendors and supporting with campaign execution.
•Helping develop strategic and strong PR campaigns and messaging, creating unique and compelling stories, campaigns and event ideas for our client’s brands and products, securing visibility and press coverage such as brand features, as well as placements in top national, regional, and online media outlets.
•Building and growing relationships with key media and influencers. Developing strong database(s) relevant to PR goals, brands, and target customer segments.
•Working cross-functionally with other departments to add value for our clients and the agency. Brainstorming creative ideas, supporting with existing and new client’s pitching.
•Helping develop press releases, as well as internal and external communication documents on behalf of clients, including but not limited to public announcements, press briefings and interview prep.
•Conducting daily media monitoring for clients and competitors, developing media clippings, and sharing insights and reports with the team.
•Staying up to date on media research tools, metrics, and being well versed about the North American media landscape.
•Supporting with experiential campaigns, building workbacks and run of shows. Managing vendors and supporting with campaign execution.
•Helping develop strategic and strong PR campaigns and messaging, creating unique and compelling stories, campaigns and event ideas for our client’s brands and products, securing visibility and press coverage such as brand features, as well as placements in top national, regional, and online media outlets.
•Building and growing relationships with key media and influencers. Developing strong database(s) relevant to PR goals, brands, and target customer segments.
•Working cross-functionally with other departments to add value for our clients and the agency. Brainstorming creative ideas, supporting with existing and new client’s pitching.
What We’re Looking For
•1+ years of professional public relations or communications experience with a strong understanding of Canadian and North American media.
•Exceptional written, verbal, and interpersonal communication skills; a proven record of securing earned media will be considered an asset.
•Experience drafting corporate communications for press releases, pitches, advisories, and one-to-one journalist outreach.
•Candidate must be detail-oriented and able to handle various projects simultaneously.
•Experience with public relations tools such as Meltwater, MRP, Cision & Muck Rack.
•Experience collaborating with and influencing cross-functional teams to support business and client objectives.
•A passion for consuming media in all forms.
•Uncanny ability to present ideas succinctly.
•Bilingual French/English is an asset.
•Exceptional written, verbal, and interpersonal communication skills; a proven record of securing earned media will be considered an asset.
•Experience drafting corporate communications for press releases, pitches, advisories, and one-to-one journalist outreach.
•Candidate must be detail-oriented and able to handle various projects simultaneously.
•Experience with public relations tools such as Meltwater, MRP, Cision & Muck Rack.
•Experience collaborating with and influencing cross-functional teams to support business and client objectives.
•A passion for consuming media in all forms.
•Uncanny ability to present ideas succinctly.
•Bilingual French/English is an asset.
Phone calls will not be accepted regarding this position. While we thank all applicants for their interest, only those selected for an interview will be contacted. Interviews will be conducted via phone and video conference. YBIMC is committed to diversity and inclusion of all people.