Job Description
About YBIMC & YBXMi
YBIMC is one of the country’s premier and pioneering integrated marketing firms with almost two-decades of success in the media relations, creatives services, advertising and events industry. YBXMi is the newest iteration of YBIMC. As we gear towards our 20th anniversary, our award-winning, integrated agency continues to evolve. While we remain storytellers to our core, we believe that the stories told in person will grow in importance amidst an increasingly artificial world. We believe a modern marketing and communications strategy will rely more than ever on live human engagement through experiential marketing and immersive events. Even as we have adopted the latest technology and software, our mission is to expand the unbounded potential of brands and more keenly focus on the full life cycle of event strategy and tactical deployment.
About your role
Reporting directly to the Founder/CEO, the Managing Director is the operational leader of the agency. You will own the day-to-day management of accounts, clients, business development, and team performance, while partnering with the CEO to set strategic direction. This is a senior, hands-on leadership role for someone who thrives on building — building revenue, building client relationships, and building a stronger, more efficient business.
This is a two-year contract position with the opportunity for extension based on performance and mutual fit. It is structured this way intentionally — to give the right leader a clear runway to deliver measurable impact, and to give both parties a defined point to evaluate the partnership and the path forward.
You will be charged with growing the business, finding operational efficiencies, and seeking out new partners, clients, markets, and potential corporate acquisitions that align with our holding company’s long-term vision.
Reporting directly to the Founder/CEO, the Managing Director is the operational leader of the agency. You will own the day-to-day management of accounts, clients, business development, and team performance, while partnering with the CEO to set strategic direction. This is a senior, hands-on leadership role for someone who thrives on building — building revenue, building client relationships, and building a stronger, more efficient business.
This is a two-year contract position with the opportunity for extension based on performance and mutual fit. It is structured this way intentionally — to give the right leader a clear runway to deliver measurable impact, and to give both parties a defined point to evaluate the partnership and the path forward.
You will be charged with growing the business, finding operational efficiencies, and seeking out new partners, clients, markets, and potential corporate acquisitions that align with our holding company’s long-term vision.
Our New Managing Director Will Be Charged With:
Agency & Account Leadership
• Lead the day-to-day operations of the agency, ensuring accounts and projects are delivered on strategy, on time, and on budget.
• Serve as the senior point of contact for new clients, building trusted, long-term partnerships.
• Oversee the quality of work across events, experiential programs, owned content, and media/content creator initiatives.
• Lead the day-to-day operations of the agency, ensuring accounts and projects are delivered on strategy, on time, and on budget.
• Serve as the senior point of contact for new clients, building trusted, long-term partnerships.
• Oversee the quality of work across events, experiential programs, owned content, and media/content creator initiatives.
Business Development & Growth
• Drive new business strategy and lead pitches, proposals, and client acquisition efforts.
• Identify and develop new markets, service offerings, and strategic partnerships.
• Evaluate potential corporate acquisitions and other inorganic growth opportunities.
• Drive new business strategy and lead pitches, proposals, and client acquisition efforts.
• Identify and develop new markets, service offerings, and strategic partnerships.
• Evaluate potential corporate acquisitions and other inorganic growth opportunities.
Team & Operations
• Lead, mentor, and evaluate a multidisciplinary team across accounts, production, creative, and creator/media relations.
• Partner with lead at YBXMi to ensure integrated of products and services throughout workflow.
• Entrench, better and appropriately deploy existing operational systems, processes, and KPIs that allow the agency to scale efficiently.
• Oversee resourcing, capacity planning, and vendor/partner relationships.
• Foster a high-performance, in-office culture grounded in collaboration, accountability, and creativity.
• Lead, mentor, and evaluate a multidisciplinary team across accounts, production, creative, and creator/media relations.
• Partner with lead at YBXMi to ensure integrated of products and services throughout workflow.
• Entrench, better and appropriately deploy existing operational systems, processes, and KPIs that allow the agency to scale efficiently.
• Oversee resourcing, capacity planning, and vendor/partner relationships.
• Foster a high-performance, in-office culture grounded in collaboration, accountability, and creativity.
Strategic Partnership with the CEO
• Act as a thought partner to the Founder/CEO on long-term strategy, vision, and company direction.
• Translate strategic priorities into operational plans and measurable outcomes.
• Represent the agency externally at within the industry, and with partners, vendors and prospective clients.
• Act as a thought partner to the Founder/CEO on long-term strategy, vision, and company direction.
• Translate strategic priorities into operational plans and measurable outcomes.
• Represent the agency externally at within the industry, and with partners, vendors and prospective clients.
What we’re looking for
• Minimum 10+ years progessive marketing experience and minimum 5+ years in a top leadership role within event marketing, experiential, or an integrated agency environment.
• Demonstrated success leading client accounts, winning new business, and growing agency revenue.
• A belief in the importance of onsite work, in-office development and person to person communications.
• Strong understanding of the events, experiential, owned communications and media/content creator landscape, with an established network of clients, partners, and talent.
• Proven people leader with experience building, managing, and developing small, high-performing teams.
• Commercially minded, with strong financial acumen — you understand margin, utilization, and what it takes to run a healthy agency P&L.
• Experience evaluating partnerships, joint ventures, or acquisitions is a strong asset.
• Excellent communication, presentation, and relationship-building skills.
• Comfortable operating in a fast-paced, hands-on environment where everyone rolls up their sleeves.
• Demonstrated success leading client accounts, winning new business, and growing agency revenue.
• A belief in the importance of onsite work, in-office development and person to person communications.
• Strong understanding of the events, experiential, owned communications and media/content creator landscape, with an established network of clients, partners, and talent.
• Proven people leader with experience building, managing, and developing small, high-performing teams.
• Commercially minded, with strong financial acumen — you understand margin, utilization, and what it takes to run a healthy agency P&L.
• Experience evaluating partnerships, joint ventures, or acquisitions is a strong asset.
• Excellent communication, presentation, and relationship-building skills.
• Comfortable operating in a fast-paced, hands-on environment where everyone rolls up their sleeves.
Why YBIMC
• Work directly with the Founder/CEO and be provided with a clear mandate to grow the business.
• A defined two-year mandate with the opportunity to extend based on performance — ideal for a leader who wants to make a measurable impact within a clear runway.
• A diverse, dynamic portfolio spanning events, experiential, owned content, and content creator work.
• A collaborative, in-office team based in Toronto.
• A defined two-year mandate with the opportunity to extend based on performance — ideal for a leader who wants to make a measurable impact within a clear runway.
• A diverse, dynamic portfolio spanning events, experiential, owned content, and content creator work.
• A collaborative, in-office team based in Toronto.
Please note that we are a full-time onsite agency – not a remote or hybrid operation. This job requires robust, non-business hours – as we host events in evenings, weekends and some Holidays. Please apply in confidence via email to LEADERSHIP@YBIMC.COM. Only qualified candidates will be contacted for a preliminary discussion.
