Inarguably one of Canada’s most influential magazines, Style at Home’s knack for showcasing the finer things in life is what keeps tastemakers flocking to its pages. Why? Between home renovation tips, trendy kitchen buys and chef-approved food and drink recommendations, Style at Home upholds quality when it comes to content, only ever featuring the chicest, most timely products available to readers. So when we opened the February issue and stumbled upon Wyborowa Wódka on page 22, positioning it as the cocktail pick, we were thrilled – but not surprised; originating in 1823 and with its bottle designed by notable architect Frank Gehry, Wybo’s premiumness is indisputable.
So, what role did we play in all of this? Working as Wybo’s publicists, we wanted to insert the Polish vodka into conversations surrounding this season’s most coveted kitchen cops, and knowing that the issue would likely employ a lively tone for Valentine’s Day, we framed Wybo as the perfect vodka for the season of love. Whether gifting a romantic partner or hosting a “Galentine’s Day” brunch, we offered Style at Home a bottle of Wybo and a cheeky cocktail recipe that would be sure to make any event a hit.
The result? Other than providing libation lovers with the prefect cocktail this winter, our efforts have placed Wybo in the pages of Canada’s top home décor and lifestyle magazine, rightfully earning Wybo’s WTB cocktail the pick of the issue.