Wild Turkey Longbranch Arrives in Canada
Celebrating the Launch with Matthew McConaughey & Eddie Russell
Celebrating the Canadian launch of Wild Turkey Longbranch in September 2018, Canadian media and trade joined Master Distiller Eddie Russell and Creative Director Matthew McConaughey for an intimate gathering at Weslodge Bar and Grill. Exclusive interview access was granted to The Globe and Mail, which resulted in a full-page editorial feature and interview with Mr. McConaughey.
YOUR BRAND was responsible for the brand’s launch event concept, design and execution. In addition, YOUR BRAND coordinated media relations outreach for press coverage.