Mastering the Holidays with Victorinox
Victorinox ‘Wraps Up’ the 2018 Holiday Season
Hosting an intimate holiday dinner at Toronto’s Santaguida Fine Foods, YOUR BRAND worked with Victorinox – creators of the Swiss Army Knife – to introduce the brand and its various product lines to a new audience of 20 lifestyle media and influencers.
In the spirit of their brand promise of everyday preparedness, Victorinox helped guests jumpstart their holiday gifting by letting them take home their choice of items from the Swiss Army Knife and Travel Gear product lines. Gifts were wrapped in custom paper that featured the guests’ best selfies. The evening’s meal was prepared and served with Victorinox Cutlery.
In all, the experience generated over 50 branded stories and strong organic reach through guests’ social channels – plus led to discussions for future editorial features in lifestyle magazines.