The Brief

To elevate consumer awareness of the brand, its new packaging, and its new platform of social interaction, Two Oceans Wines was in search of a perfect pairing of its own. The situation would call for a 360-degree program – one that would achieve mass reach, strong consumer engagement and conversion, as well as employ multiple marketing channels.

The Solution

Enter The Bachelorette Canada. As a hotly-anticipated, unscripted television event all about refreshing combinations, we knew that it would pair well with a Canadian, appointment-viewing audience. The solution: Go 360 with The Bachelorette Canada, Together with Two Oceans.

The Results 

A fully-integrated 5-month marketing campaign inspired by the premise of great combinations
television and radio advertising
in-program product placement
social media custom content and real-time war-rooming
comprehensive digital advertising (ROS, social media)
a national public relations and influencer campaign
live events and experiential marketing
consumer sampling and retail point-of-sale marketing
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