To elevate consumer awareness of the brand, its new packaging, and its new platform of social interaction, Two Oceans Wines was in search of a perfect pairing of its own. The situation would call for a 360-degree program – one that would achieve mass reach, strong consumer engagement and conversion, as well as employ multiple marketing channels.
Enter The Bachelorette Canada. As a hotly-anticipated, unscripted television event all about refreshing combinations, we knew that it would pair well with a Canadian, appointment-viewing audience. The solution: Go 360 with The Bachelorette Canada, Together with Two Oceans.