Stars of Crazy Rich Asians Take Over Toronto
To celebrate the Canadian release of Crazy Rich Asians, YOUR BRAND joined stars Ken Jeong, Awkwafina, and Nico Santos as they toured key spots throughout Toronto. The trio visited several of Canada’s biggest morning shows and surprised the UBER Eats and Google offices before heading to Smoke’s Poutinerie to make the World’s Richest Poutine! YOUR BRAND was on-hand every step of the way, capturing engaging content and sharing it in real-time across social media to generate buzz and conversation around #CrazyRichCanada. The stars then attended the film’s Canadian red carpet screening at TIFF Bell Lightbox, before heading to an exclusive Crazy Rich Reception at The Maverick Social Club, all staged by YOUR BRAND.