Connecting with The LEGO Movie 2: The Second Part

Warner Bros. Hosts Aspiring Master Builders

To celebrate the release of The LEGO® Movie 2: The Second Part in February 2019, YOUR BRAND worked with Warner Bros. to host a special Master Builder challenge for Canadian families known for sharing special moments on social media.

The challenge was held at The LEGO Store at Yorkdale Shopping Centre on none other than #InternationalLEGODay, with YTV’s Carlos Bustamante serving as host. Tasked with building a ‘must-have’ item for an epic journey into the film’s Systar System, four families put their building skills to the test, all the while being coached by LEGO Brick Specialists.

Both a brand experience and backdrop for footage captured exclusively for guest influencers, the challenge also led to special greetings from the voice of LEGO Batman himself, Will Arnett, allowing families and their audiences to connect with the film in an unprecedented way.

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