The Witches Celebrates Canadian Grandmas

To support the release of Roald Dahl’s The Witches, YOUR BRAND developed a digital campaign, inclusive of social media, CRM, and paid ad components. Inspired by the emotional connection between the film’s main character and his grandmother, fans were encouraged to share their favourite Grandma stories on social media.

This contest exceeded objectives and outperformed past comment-to-win contests, ranking #1 for the past year in interactions/1,000 fans.