Fly Fishing Excursion with Victorinox
From Urban to Outdoor
Showcasing how Victorinox products help Canadians prepare for everyday urban adventures, YOUR BRAND developed an interactive brand experience for seven media influencers, who participated in an action-packed day of fly fishing along the Credit River in Erindale Park, Mississauga, Ontario. The summer 2019 adventure included a morning of fly fishing, led by fly fishing expert Aldo Pescatore and The SoFly Crew, and picnic lunch prepared by notable Canadian chef, Matt Demille. The day provided plenty of engagement with Victorinox product lines, including travel gear, cutlery, and the ultimate survival tool – the Swiss Army Knife! Even though the fish didn’t bite, plenty of stories were shared across the influencers’ social channels, with tales of casting the perfect fly with Victorinox.