Your Brand Integrated Marketing Communications Inc. today announced the additions of two senior executives to its team. Joining as Managing Director for YOUR BRAND is Julie Preiner. Julie brings leadership experience from the US and Canadian media industry, in publishing and advertising roles at FCB, Parade, Time Inc., Time Canada and TC Media. A veteran of the advertising and marketing industry, Julie will take over top management of the agency.
Joining as Group Director and Head of Digital at YOUR BRAND’s offshoot digital agency YBDISPURT, is Sean Smith. Having spent the bulk of his career in sales and marketing leadership roles at Time Canada, Sports Illustrated, Rogers Sportsnet and Vice, Sean joins following a most recent stint as Canadian Managing Director of the UK-based digital agency Tug. In his new role, Sean will lead the digital and social media strategy arm of YOUR BRAND.
The agency reorganization also solidifies YOUR BRAND executive William Lopez, Vice President, as head of key account management. Having been a key driver of the agency’s success since the company’s inception, William steps into a focused role as the company’s leader in account management, client relations and brand strategy for the agency’s largest clients. Michelle DeBique, formerly a senior PR account manager at the agency, takes on leadership of YOUR BRAND’s offshoot media relations and communications strategy division, as Group Manager, YBVOCAL.
“As a pioneering integrated agency in Canada, our growth has been dramatic since our inception 9 years ago.YOUR BRAND is an agency that specializes in creating smart, targeted and efficient marketing communications, across the most effective channels in which to engage a brand’s core audience. Maintaining an advantage in an increasingly competitive and fragmented industry mandated our need to grow our senior leadership team,” said Kris Menon, President and Head of Brand Strategy at YOUR BRAND. “Both Julie and Sean come in with remarkable track records and a history of effective marketing leadership. Having worked with them earlier in my career — and having followed their careers after — I have every confidence in their abilities. I look forward to working with Julie, Sean, William, Michelle and, indeed, our entire team as we steer this agency into the next 10 years.”